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"Switching to Google Analytics 4: A User's Guide"

July 1, 2023
By Digital Web Chef Staff

Do you know if the people who visit your website like it? You can use a tool called Google Analytics to find out! More than 10+ million websites use this tool to see how many people visit their sites and how they behave there.
Google Analytics is a helpful tool for improving your website, but it will soon change. In 2023, we must switch to a new version called Google Analytics 4. But don't worry! We have a guide that will show you step-by-step instructions on how to do it so you can keep using Google Analytics to make your website even better!

Google Analytics is a tool that helps people who own websites. It tells them how many people visit their website, where they come from, how long they stay, and which pages they look at. This information can help website owners make their websites better for visitors. 
If you own a business or are an entrepreneur, you can use Google Analytics to see how well your advertisements work and understand what your website visitors want. Doing this can make your website better and more helpful for the people who visit it.

If you have a website for your business, it's essential to use a tool called 'Google Analytics to see how many people visit your website, which pages they look at, and where they come from.

This information can help you make your website better and attract more customers. You can use this tool for free, and it's easy to use. By looking at this information, you can learn what people like about your website and what they don't like.

This can help you change your website so more people will like it and want to buy things from you.

Google Analytics is a tool that helps people understand how many people visit their website and what they do there. They just made a new and improved version called GA4 that uses computers to understand more about what people do on websites.
The old version, Universal Analytics or UA for short, will stop working in 2023. This means that people who want to keep looking at their website information after 2023 must start using the new version before July 1st, 2022.
But don't worry if you haven't started using the new version yet! Switching over is easy, and we can help you do it.

Google Analytics 4 has undergone significant changes from Universal Analytics. While it's impossible to list them all, here are some of the most important differences.

Updated Dashboard

The GA4 dashboard got a makeover and now has new tools and reports. It also works with BigQuery and Firebase, which gives us more information to look at and learn from.

Focus on Machine Learning

GA4 and UA are two ways to collect information about how people use a website or app. GA4 uses a clever computer system to learn more about people's behavior, while UA uses simple rules. Because GA4 is smarter, it can give better and more accurate answers about how people use a website or app.

New Data Model

GA4 is a special tool that helps people understand how others use their website. It looks at what people do instead of just what pages they visit. This helps website owners learn more about how people behave on their website.

Cross-Device Identity

Google Analytics 4 (GA4) is a tool that helps people with websites understand how others use their websites. GA4 has a new way of tracking people who use different devices, like phones and computers, without knowing their personal information. This helps website owners to see how people use their website on other devices.

Tracking Offline Conversions

Have you ever seen a cool ad on TV or in a magazine that made you want to go to a store or call a phone number? Well, now there's a way for companies to know if their ads are making people do those things! It's called GA4, and it can help companies see how many people visit their stores or call their phone numbers because of their ads. So, if you see an ad that makes you want to go to a store or call a number, the company might know about it, thanks to GA4.

New Additional Features

GA4 is a new tool that helps people keep track of their website. It has some new things not in the old Universal Analytics tool. One of the coolest things about GA4 is that it can help you see how many people clicked on a button or signed up for something on your website. 
This new feature can also help you show ads to the people who visited your website before. GA4 also helps you accurately see how much money you made from your website. If you use GA4 the right way, it can help you learn a lot about your website and how to make it better.

The Benefits of Google Analytics 4

Ask anybody who switched over to GA4 already. There's no denying that Google Analytics 4 offers many benefits over the previous version, including improved data collection, better insights, and enhanced user control.

However, it's essential to understand that one of the biggest benefits of Google Analytics 4 is improved data collection. GA4 collects more data than ever, making it easier to get insights into website traffic and user behavior.

Additionally, GA4 offers new ways to collect data. The sooner you switch over, the sooner you can enjoy "intelligent data measurement. As mentioned, GA4 uses machine learning to identify and track important events on a website automatically.

Another big benefit of GA4 is the improved insights. The platform provides more detailed information about website traffic and user behavior. Additionally, GA4 offers new ways to visualize that data, making it easier to find trends and patterns.

Finally, GA4 offers enhanced user control. This is great if it's your job to pull and analyze website statistics. You can now group different types of data for better analysis, and share that data with other users more easily.

How to Transition to Google Analytics 4

Do you use Google Analytics to track your website visitors? If yes, then you can switch to a newer version called Google Analytics 4 easily. Just follow these simple steps:
First, make a new account for Google Analytics 4 and provide some basic information about your business, like your website address. 
Next, decide where your website visitors come from, like from a phone app or a website.
Then, allow Google to track your website visitors by adding a special code to your website. You can do this by following some simple steps in your Google Analytics account.
After that, wait for some time for Google to collect data about your website visitors. This may take a few days or weeks depending on how many people visit your website.
Finally, explore the new features and insights available in Google Analytics 4 once you have some data about your website visitors.

Is Switching to Google Analytics 4 Mandatory?

The short answer is no, switching to Google Analytics 4 is not mandatory. However, it's important to keep in mind that the older versions of Google Analytics will eventually be phased out and unsupported.

If you'd rather not make the switch yourself then you can rest assured that all older UA accounts will automatically be switched over to GA4 on July 1st, 2023.

Switching to GA4 now simply allows you to take advantage of its new features and benefits, such as improved measurement of app usage and enhanced data privacy options.

Likewise, if you set up Google Analytics for a new website now, it'll automatically default to a GA4 account. This means you don't have to do anything special if you're setting up tracking for a new site.

Get Help With the Google Analytics 4 Transition

Transitioning to Google Analytics 4 offers several advantages for businesses, including the ability to collect data across devices and platforms in a single place. If you're looking for help making the transition then we're here to help. Contact us today!