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Why Are Online Reviews Important for Small Businesses?

November 10, 2023
By Digital Web Chef Staff

In today's digital market, small businesses must understand reviews and how they affect their bottom line. This means asking customers for reviews after every completed job, using the latest software to monitor those reviews, taking the time to respond to customers' concerns, and sharing the best reviews on social media platforms. See below why online reviews matter to small businesses:  

1. Gets Your Business Found Online

When consumers search for your business, Google takes reviews from Bing, Yelp, Yahoo, and other platforms to determine the order of companies it returns in local searches.

Online reviews with specific keywords influence local search engines more than other factors. 
When consumers go to any search engine like Yelp, your ranking is also impacted by your rating and several reviews, good and bad. The same is true for searches on Facebook. Google is the big player in the search engine game. Yelp and Facebook have loyal consumers who look to their platforms to find out who the best local business in any area is.  

Fun Fact: app developers use data from Google, Yelp, Facebook, Bing, and others to produce products they sell us daily.

2. You Get Great Feedback from Customers

If you have a business, listening to what your customers say about it is important. They might say they like something or say there's something that needs to be improved. By listening to them, you can improve your business and make your customers even happier!
If you see that many people are saying the same bad thing, it's important to figure out why. Maybe it's because they can't get in touch with you easily, or maybe they're confused about when you're open. If you fix those problems, it can help make things better.
If people are saying good things, that's great too! You can use those good things to tell other people about your business and get more people to come.

3. Business Credibility: People Listen to 

When someone buys something online, they can write a review to tell others if they liked it. These reviews are important because people trust them almost as much as if a friend told them about it. It's important for the reviews to be honest so people can make good choices when they shop online.

4. Helps Builds Trust in Your Community and Beyond

If you own a small business, that means you know your customers well, and they know you too! They come to your store often and like it a lot. Reviews are when people write about your store online, and it's a great way to get more people to trust and like your store.

When you read the reviews, you can make your store even better, and that shows your customers you care about what they think. Good reviews can also tell new people what your store is like and why it's special. So, always read and use the reviews to make your store even better and to keep your customers happy!

5. People Pay Attention to How You Respond or Don't Respond to Reviews

It's important to know that people pay attention to what others say about your business. That's why it's important to respond to all the good and bad things that people say about your business. Most people think that if a company responds to what people say about them online, they care more about their customers. 
Remember, how you respond to what people say about your business is just as important as what they say!

6. Consumers Used Review to Make  Purchasing Decisions

When consumers want to buy something, they often read what other people have said about it online.  Because it helps the consumer decide whether they want to buy something or not. So, as a business owner and you want more people to buy from you, you need to have a good reputation online by having good reviews. That way, more people will want to buy from you again and again!

Online reviews matter to your small business.

Positive reviews are the difference between destroying your competition or getting the brakes beaten off you. To grow your business, you must keep track of and monitor your online reputation. Contact us If you have questions or are unsure of your next move. We got you!